Use distribution without promising coverage.
Prepare and distribute a practice news release with disciplined positioning. Distribution is the service; third-party coverage is never promised.
Add-ons do not force a package change and do not create a hidden bundle.
Use it alone or alongside the package that matches the practice’s current bottleneck. Keep the scope measurable and practice-owned.
Third-party coverage is not promised; the service is release preparation and distribution.
Press & Authority is a per-release distribution service. The practice supplies or approves the factual story, claims, quotes, names, and supporting details. Digital for Doctors prepares the release for distribution and manages the distribution step. Distribution is the deliverable; independent media pickup, interviews, features, backlinks, rankings, or coverage are not promised.
This add-on is most useful when the practice has something real to say: a new location, clinician appointment, community initiative, research participation, service expansion, or other verifiable development. It should support authority with facts rather than create artificial news.
Read the related operating guidance at this page, or compare the full add-on library. Add-ons remain modular and can be purchased with any core package or independently when the capability makes sense on its own.
Operate, Convert, and Grow remain the only three packages. An add-on does not create a hidden tier and should not be positioned as a workaround for a package whose core scope the practice actually needs. If the response gap is the problem, review Convert. If paid reach is the next constraint after the path works, review Grow.
Commercially, the add-on keeps its own monthly or per-release price and setup fee. If the practice later upgrades a core package, the setup-difference rule still applies to the core package change.
A press release can help a practice organize a legitimate announcement and distribute it through a newswire-style channel. It cannot guarantee earned media, journalist interest, rankings, patient volume, or publication by a specific outlet. Press & Authority is therefore sold per release, with a separate setup fee, and the scope is framed around preparation and distribution rather than publicity promises.
Useful announcements usually begin with something verifiable: a new location, a new provider, a community initiative, a published resource, a material service expansion, a milestone the practice can substantiate, or another factual development. The release should state what happened, who it affects, where the practice is located, and where readers can verify the underlying information on the practice website.
The website remains the long-term authority base. Provider biographies, specialty pages, patient education, location information, and original resources should carry the facts that search engines and prospective patients can verify. A distributed release can point back to that material, but it should not replace it.
Shape a factual announcement, approved quotes, practice details, and destination links into a clear release structure.
Distribute the approved release through the selected channel. Distribution means availability; it does not mean independent editorial coverage.
Connect the announcement to relevant practice-owned pages so the underlying facts remain accessible after the release cycle ends.
The contact form will preserve this add-on as the conversation intent.