Add capacity without creating another package tier.
Each add-on can be purchased alone or alongside Operate, Convert, or Grow. Scope stays explicit and independently priced.
Add administrative receptionist capacity for additional consultation-call volume, approved call flows, or added coverage. Capacity is modular; it is not a lower-cost substitute for Convert.
See scope →Build a consistent process for requesting authentic reviews, monitoring feedback, routing issues to staff, and placing real proof where prospective patients evaluate the practice.
See scope →Prepare and distribute a practice news release with disciplined positioning. Distribution is the service; third-party coverage is never promised.
See scope →Reconnect with appropriate prior patients and past consultation inquiries using practice-approved, consent-aware administrative outreach and clear suppression rules.
See scope →Create a focused education and consultation path around a specific elective procedure or service so prospective patients can understand the next step and book the right consultation.
See scope →Extend the operating path to an additional location with local visibility, routing, reporting, and practice-owned location assets.
See scope →Convert includes the digital front door plus inbound consultation receptionist coverage, 1,000 minutes/month, after-hours coverage, approved consultation booking, and human routing. The capacity add-on only adds capacity.
Add-ons are intentionally modular. They can be purchased alongside any package or, where the capability stands on its own, independently. That flexibility should not make the offer harder to understand. The core decision is still Operate, Convert, or Grow; an add-on answers a narrower operating need such as extra receptionist capacity, reputation and proof, release distribution, reactivation, a procedure-specific consultation funnel, or an additional location.
The practical test is simple: can the practice define the current bottleneck, the desired operating change, who owns approvals, what the add-on is allowed to do, and how improvement will be measured? If not, adding another tool or campaign can create more handoffs rather than fewer.
Additional Receptionist Capacity is capacity, not a cheaper Convert. Press & Authority is distribution, not guaranteed coverage. Procedure Consultation Funnels provide education and a clearer consultation path, not treatment promises. Reactivation & Recall should use practice-approved, consent-aware outreach. Multi-Location applies the operating model to an added office rather than duplicating generic pages.
The add-on library is intentionally modular. A practice should not have to buy a hidden fourth package because it needs one focused capability. At the same time, an add-on should not be used to avoid the core package that actually matches the operating problem. Additional Receptionist Capacity assumes the Convert response system is already in place; Procedure Consultation Funnels add a focused campaign path; Multi-Location extends the operating standard to another site.
The selection test is simple: identify the bottleneck, define what changes if the add-on works, and choose the smallest useful scope. Reputation & Proof should improve the consistency of authentic feedback collection and proof placement. Press & Authority should support a real announcement and distribution workflow, not promise coverage. Reactivation & Recall should reconnect appropriate existing patients through approved administrative outreach. Each capability has its own boundary and measurement.
Because the core packages remain Operate, Convert, and Grow, the practice can add or remove modular capabilities without rewriting the entire relationship. Practice-owned files, approvals, messaging, and documentation should remain organized for a clean handoff.
Start with Operate or a relevant authority/reputation capability if the practice is hard to verify or discover.
Start with Convert when consultation inquiries are not being answered and booked consistently. Add capacity only when the included scope is genuinely exceeded.
Use Grow, procedure funnels, or Multi-Location only after the underlying consultation path is measurable and stable.